In lockstep with my longtime love of the written word and career as a copywriter has been a commitment to physical fitness and mental strength. In my 20s and 30s, I became a runner, weight trainer, and yogi. In my 40s, I became a certified personal trainer and E-RYT, eventually owning a hot yoga studio in Charlotte, NC. Over the years, I have honed my writing to what I know and love. The right messaging around health and fitness builds a bridge, creating a way for people to get where they are to where they want to be. It can deepen and expand our sense of self-worth, throwing a life preserver to those struggling to stay above water. Health, fitness, and wellness copy must be less transactional and more personal, focusing on confidence, community, strength, and inclusion.