Burn Boot Camp's 2023 - 2024 Brand Campaign
The three phases of our Brand Campaign include phase one, "We Are Burn Boot Camp," a reintroduction to increase brand awareness; phase two, "Member Transformations," and phase three, "Why We're Different," featuring how our brand stands out in the fitness industry. Burn Boot Camp uses these videos in paid ads and on social media. They earned us a "Best in Class" case study from Hulu. Please enjoy these original scripts.
Member Transformation Stories
With over six hours of member interview footage, my role was to select the most compelling, clear, and impactful audio for post-production editing.
Why We're Different
The text element is intended for longform copy that could potentially include multiple paragraphs. You can also use it for single lines of copy if you wish.
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Fitness & Wellness Content Creation
With nine years in fitness marketing, I am an experienced writer in the health and wellness industry, most recently creating compelling, original content as lead copywriter for Burn Boot Camp, one of Inc. Magazine's 5000 2023 Fastest-Growing Private Companies in America. While many fitness brands sing messaging karaoke, my copy rises above repetitive fitness chatter, demonstrating expertise and brand authority by building an authentic and trustworthy brand voice.